(Source) Google thinks of the dichotomy between online and offline is uncalled for. They believe differently “We believe that online and offline are part of the same melting pot, It is not an ‘either or’.”Google Print Ads is being considered as an extension of Google AdWords. Those who use Google AdWords service now don’t pay based on a price list for putting up their ads on the Internet, similarly Google’s Print Ads is supposed to allow the advertisers to bid for the price they are willing to pay for a slot in the print newspapers on a specific page and day. Of course, it’s up to the publishers to accept or reject the bids.
Pay Per Click Journal has written about Google print ads before. This is one of those areas that could get murky, but Google will make a lot of money before it does. Print newspapers are struggling for advertisers and Google knows how to sell advertising. That’s why it holds the market in online advertising. Can it do to print advertising what it’s already done for Internet advertising?
Probably not. At least, not on the same scale. Print advertising is on the decline. But it’s likely that Google can make it decline as a slower rate. And it can likely find targeted print advertisers for the right print sources, which will be a niche market for the search engine giant.
Print ads will likely go by way of radio ads. Still existent, but very cheap. While Internet advertising rates continue to climb, local advertisers looking for low-cost advertising will be able to turn to Google for more options in finding print sources willing to sell them advertising at a low rate. Google can take a small commission, which when multiplied thousands of times will increase their economic clout substantially. Advertisers will win. Print newspapers will win. And consumers will win. I don’t see a way for there to be any losers.
