Google AdWords pay per click advertising network announced on its blog recently that its display URL policy is changing. And it’s a pretty big change.
Starting Feb. 24, you’ll no longer be allowed to use multiple display URLs within the same ad group. This applies only to top level domains. For instance, if you have five ads running in the same ad group and your display URLs for those ads are
then you’ll have to make some changes.
You’ll still be able to run ads within the same ad group where you have subdomains and folders that operate on the same TLD, but separate TLDs will require a different ad group.
The Google AdWords Blog has more information on this change. We’ll be using the next four days reconfiguring the ad groups for our clients to better fit with this policy and still be and effective pay per click campaign.