Has Facebook Improved Your Chances To Reach A Wider Audience?

Writing by Brick Marketing on Saturday, 11 of October , 2008 at 9:11 am

Facebook has added the Live Search feature to its website now, allowing Facebook users to search the Web from within the social network. Does this mean you have more opportunities to reach more people?

Put aside the fact that Facebook advertising has not really paid off for most people who have tried it, Live Search is another matter. With users having the ability to search the Web from within Facebook, that means those searchers will see search ads within the Live Search SERPs. Given that 20% of searchers click on the ads, that may mean more opportunities for advertisers.

I don’t see this move significantly impacting Live Search’s market share, but it could give a sharp rise to the number of Live Search searches that take place in a period of time. If that’s the case then advertisers will have more opportunities to reach the loyal Live Search market. We’ll see what happens.

                      Category: Facebook PPC, Microsoft Ad Center                      

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