Hitslink For Web Analytics: Why?

Writing by Brick Marketing on Saturday, 24 of November , 2007 at 4:07 pm

If all the search engines have built in web analytics then why do you need a program like Hitslink?

First, what Hitslink is: Hitslink is a web analytics software package that allows you to track the performance of your web pages, pay per click campaigns, and gives you a full overview of such things as traffic, conversions, link click throughs, etc. It does all the same things that you can get through Google Analytics, MSN AdCenter, and Yahoo Search Marketing. So why do you need it?

The answer is simple. I recommend Hitslink because it tracks them all. If you run pay per click campaigns at more than one search engine then you’ll need to add code from all of the search engines in order to track results from each campaign. But Hitslink will track them all and all you need to do is to add one set of code. This benefits you in several ways:

• Cuts down your code to text ratio (very important)
• Allows you to see which PPC campaigns are most effective - at a glance
• Tracks which landing pages are converting more
• You can see if certain ads are more effective in driving targeted traffic to the landing pages that are working for you
• See who’s visiting your site and how long they are staying there
• Get real time statistics

Hitslink is not some fly-by-night operation. They’ve been around since 1999 and I expect them to be around a lot longer. With 7,000 partners helping them grow (I being one of them), Hitslink has a bright future. If you want real analytics in real time, you can’t go wrong with Hitslink.

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                      Category: Analytics                      

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