How Big Should Your PPC Budget Be?

Writing by Pay Per Click Journal on Friday, July 11, 2008 Comments Off

If you are new to pay per click advertising you may be struggling with deciding the size of your budget. Even experienced advertisers sometimes struggle with these issues so there is no shame. To be sure, you should limit your budget just so you don’t exceed your ability to pay the expense.

The reason you want to limit your PPC budget is because sometimes an ad will fail to get the type of result you’d expect it to get. When that happens you are simply losing money. You want to cap how much money you have the ability to lose so that you don’t end up casting a line into the water only to have the fish snag the bait and rip the pole out of your hands.

So much budget is too much?

Well, I’ve always believed you should start small. For most campaigns, $5 a day is adequate until you can get a handle on just how much you’ll pay for your advertising. You can always, of course, increase your budget as you need to, but one rule of thumb is to take a percentage of your overall advertising budget and devote that to your PPC budget.

Comments Off                      Category: PPC Bidding Strategies                      

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