Free line? Sounds good doesn’t it? Well, it is.
You can add a free line to your Pay Per Click ad just by doing one simple thing with your local Pay Per Click ad. Name your city.
That’s it. It’s that simple. If you own an automotive parts store in Topeka, Kansas and you write the following ad:
- Auto Parts Topeka
Get auto parts for your used car
Foreign And Domestic
www.abc.com
Your ad will have a fifth line just below your destination URL that is placed there by Google and will tell searchers that your business is in Kansas. It’s almost like an editorial endorsement. If you write your ad with the headline “Auto Parts” and leave off Topeka then you don’t get the fifth line.
This also works if you just include the state. For instance, if you are a corporate law attorney that services the entire state of Florida and you write an such as this:
- Florida Corp Attorney
Incorporation, litigation, trademark
Corporate legal advice – free cons.
www.abc.com
You’ll get the Google-added free line for that as well. All you have to do is give your specific geographic location and you’ll get the fifth line. It’s free.
Plus, if you are listed in Google Maps then searchers will see a map with pinpoints for local businesses related to your keyword, so you’ll have another level of free advertising. Just a quick, simple way to make the most of your local Pay Per Click advertising.
Thanks for the great tip. We look forward to trying this out with some local campaigns.