If you have a Google AdWords campaign then you should be tracking your conversions and website user statistics with Google Analytics. The free metrics package is fully compatible with Google Adwords and is a real necessity if you are advertising through Google’s PPC network.
Not only can you track sales conversions with Google Analytics, but you can also get valuable information about user activity on your website. You can see whether you get more traffic from organic search or PPC advertising. You can tell which PPC ads are drawing you the most traffic and which keywords people use to find your website most often. All of that is very valuable information for a website owner. Google Analytics can even help you optimize your website better for search and for PPC traffic.
Well, if you live in San Francisco, San Diego, Dallas, or Raleigh, North Carolina, you can attend a training seminar for Google Analytics that will teach you how to make the most use out of this absolutely necessary free technology. If you sign up 7 days before the seminar in each city then you can get $50 free advertising through AdWords thrown in. You have nine days before the first seminar in San Francisco.
If you’re new to Google Analytics and Google AdWords then I highly recommend this seminar. For more information, head over to the Google Analytics Blog.
