A new lawsuit accuses Google of deception with regard to its Google AdWords Content Network. But David Snyder isn’t buying it:
The idea that Google would knowingly deceive advertisers seems a bit far fetched to me, well not that they would deceive, but that they did deceive.
I partly agree with this. Google really has nothing to gain by draining advertisers’ budgets. If that happens then those advertisers will no longer advertise. That would result in a long-term loss of revenue for Google. It makes more sense to slowly seep their pockets of cash by getting them to spend a little bit per month over time and to allow them to “win” in some cases – like Las Vegas casinos. But we’re pretty sure that isn’t happening either. People ARE making money from Google AdWords ads – it’s called ROI.
With regard to the Content Network, it can drain your budget. The first thing new advertisers should do is disable the Content Network so that David Almeida’s experience doesn’t become their own. It is a well-known fact that the Content Network does get a lower CTR than ads that appear on Google’s own SERPs. If you’re going to advertise, do it smartly.
