Kontera Blog posted its most clicked keywords this morning. Evidently, Oscar de La Hoya is more clickable than Jennifer Aniston. Well, I’d click her.
Bad jokes aside, though, one thing every pay per click manager needs to be aware of is that you can capitalize on celebrity names in many non-related pay per click advertising campaigns (if you do it right). Let’s say you sell suntan lotion. Why not write a description like, “What Suntan Lotion Does Jennifer Aniston Use?” Then add “Click here” for the answer.
Is it cheap? Yes. Dirty? Maybe.
This is called getting creative. You are using a well-known name brand to draw attention to your own. But understand that this won’t work for everything. You can’t say “Jennifer Aniston wears snow boots” unless you know for a fact that she wears snow boots. Suntan lotion works because suntan lotion and Jennifer Aniston both represent beauty in the eyes of a certain market segment. Therefore, this technique can succeed.
Keep in mind that keywords are tools and weapons. How you use them determine whether or not you get the click. And if you’re going to be cheap and dirty the least you can do is make sure your Jennifer Aniston is clickable.
