Comments on: Keyword Research: Two Mistakes That Are Easy To Make http://payperclickjournal.com/keyword-research-mistakes/01/25/2008/ Pay Per Click and PPC Advertising Blog Tue, 05 May 2009 12:22:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Brick Marketing http://payperclickjournal.com/keyword-research-mistakes/01/25/2008/comment-page-1/#comment-215 Brick Marketing Sat, 26 Jan 2008 15:03:11 +0000 http://payperclickjournal.com/keyword-research-two-mistakes-that-are-easy-to-make/01/25/2008/#comment-215 Thanks, Diana. You are correct. You can have a long tail keyword that is long tail enough on it's own. I should amend this post to say that broad match is not recommended for most keyword terms, but if you are using long tail keyword phrases then you'll have to make a judgment call. One thing you can do is test the broad match against the other match types and see which one brings you better results. Thanks, Diana. You are correct. You can have a long tail keyword that is long tail enough on it’s own. I should amend this post to say that broad match is not recommended for most keyword terms, but if you are using long tail keyword phrases then you’ll have to make a judgment call. One thing you can do is test the broad match against the other match types and see which one brings you better results.

]]> By: Diana http://payperclickjournal.com/keyword-research-mistakes/01/25/2008/comment-page-1/#comment-212 Diana Fri, 25 Jan 2008 19:59:54 +0000 http://payperclickjournal.com/keyword-research-two-mistakes-that-are-easy-to-make/01/25/2008/#comment-212 I can't agree with you 100% on this post. The first tip, about using the long tail, I can get behind completely - which leads me to your 2nd point. You wrote <i>Otherwise, the PPC search engine will seize upon each individual word separately</i> - I don't find this to be true. Don't you find that when you're using a long tail keywords that you get better results with broad match than phrase or exact? The long tail are sometimes <i>so long</i> that broad match is how you catch them. If I have a long tail term, such as <b>diaper plastic pants</b> I am going to leave it broad matched because I want to capture those searches for <i>diaper pants plastic</i> or <i>plastic diaper pants</i>, and not strictly <i>"diaper pants plastic"</i> At any rate, I am enjoy your posts and am linking this post to our team reading list. I can’t agree with you 100% on this post. The first tip, about using the long tail, I can get behind completely – which leads me to your 2nd point. You wrote Otherwise, the PPC search engine will seize upon each individual word separately – I don’t find this to be true.

Don’t you find that when you’re using a long tail keywords that you get better results with broad match than phrase or exact? The long tail are sometimes so long that broad match is how you catch them. If I have a long tail term, such as diaper plastic pants I am going to leave it broad matched because I want to capture those searches for diaper pants plastic or plastic diaper pants, and not strictly “diaper pants plastic”

At any rate, I am enjoy your posts and am linking this post to our team reading list.

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