How Many Keywords Make Up An Ad Group?

Writing by Pay Per Click Journal on Tuesday, December 2, 2008 Comments Off

We’ve mentioned before the importance of group your keywords into a tight pay per click ad group. But how many keywords make up an ad group?

It’s not really that cut and dry. The important thing is to get your best keywords together into a tight ad group. There are different ways to approach this. One way is to take the keywords with the highest CTR and put those into a group together. By doing that you can influence the quality score of a single ad. Whether you cut off your CTR at 2% or 2.5% CTR is up to you, but pick a number and create an ad group based on that criteria.

You can also group keywords by relevance. For instance, you might have five keywords that are related to a specific aspect of your niche and you write an ad targeted that particular subniche. This is very effective for targeted marketing. But you don’t run the risk of one or two of those words having a low CTR, thereby dragging down the overall CTR of the pay per click ad group and possibly affecting your quality score.

You have to ask yourself some hard questions about your goals. Narrow it down and move forward.

Comments Off                      Category: PPC Management                      

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