Even Yahoo! Says Keep Keywords Grouped For Relevance

Writing by Pay Per Click Journal on Monday, August 25, 2008 Comments Off

How do you organize your keywords? Here’s the word from the Yahoo! Search Marketing team.

We’ve given this advice before, but it still stands. Whether you use Google, Yahoo!, or MSN adCenter, grouping your keywords into a tight keyword group and matching them will relevant ads is still the best way to go about PPC advertising. This is good advice for novice advertisers as well as veteran advertisers.

There is no limit to the number of keywords you can have in a group. But you need to make sure that your groups are relevant and tight. Make sure that every keyword in your group is relevant to the ad that you are running. You will get much better traffic that way and spend less on your advertising, which will lead to higher click-throughs and ROI. The overall performance of your advertising will improve and your potential customers won’t get frustrated.

Comments Off                      Category: Yahoo! Search Marketing                      

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