Landing Page Basics: Is ‘Too Much’ Enough?

(Source) The question you need to ask is why would you want to inundate a ready to buy customer with info that he could find elsewhere and with ease? Even if you consider a prospect who’s interested in details and that the techno part of you gadget is the latest, wouldn’t such a customer want to get the details from a knowledge based site, or he might have already found out all the info beforehand.

This is an often overlooked aspect of a landing page. I still see these long sales letters all over the Internet. Perhaps some of them are selling, but my guess is that many of them are just full of fluff. People somehow think that if they include every bit of information possible on a landing page then they are more likely to close the sale. Actually, the opposite is true. People don’t want to read long stretches of text that say nothing other than “buy me, buy me.”

Instead, focus your landing page on providing only the information that is necessary to close the sale, but keep in mind that not everyone who lands on your landing page is ready to buy. You’ll have people who are interested in the product and they’re only looking for information, but they’re not ready to buy yet. Provide a resource page for them so they can get more information when possible. But make your sales landing page be all about closing the sale for the people who are ready to buy. And make it easy for them to make the purchase that they are salivating to make.