Landing Page Load Time Can Improve Your Pay Per Click Google AdWords Quality Score
Writing by Brick Marketing on Monday, April 7, 2008
Google AdWords’ quality scores just keeping getting stricter. Any ideas why? This is good advice:
(Source) One thing I have noticed (but have not formally tested so it’s just a “feel”) is that not having proper meta tags on your landing pages that are relevant to your AdWords’ keywords even if your body copy and headlines are relevant, tend to bring down quality scores.
Landing page quality is definitely something to look at. Google has recommended all along that advertisers keep their landing pages optimized. But they haven’t formally made landing page optimization a part of the overall ad quality score even though they have made an announcement that they intend to. Landing page load time, however, is very important. It really always has been, but now it’s official.
I believe Google instituted this policy because they want to stop advertisers from using redirects. Redirects tend to slow loading time. If loading time is included in the quality score then advertisers who want to improve their quality, and consequently lower their bids, will do whatever is necessary to keep maintain their quality scores. In the competitive environment of Pay Per Click advertising, every edge helps. Google is simply trying to force advertisers to play fair and be honest. Those who do that will see their quality scores improve and their click bids lowered. Pay attention to your landing page load time. It counts.
Category: Google Adwords
Read similar posts in Google Adwords
- Do I Need A PPC Campaign If I rank Organically?
- Should You Be Afraid Of Google?
- How Does One Rise To The PPC Top?
- Are Your AdWords And Analytics Accounts Linked?
- Is Google Really Going To Buy Twitter?
Subscribe to our RSS feed
No comments yet.
Subscribe to our RSS Feed 
