Do you have exit links on your landing pages? If so, you could be killing your own PPC campaigns. I’d recommend killing the links before they kill you.
When a potential customer lands on your landing page they will try to find a way out if you let them. If you provide exit links to other pages or websites before the “Buy Now” button, they will take them. Even if your links point to other pages on your website, your visitors will leave through those links and they won’t go back to your landing page. Take those links out and don’t provide your visitors with an exit before buying your product or service.
If you absolutely have to include links on your landing page, have those pages open up in a new window so that your visitors are not leaving the page entirely. Also, disable the menu bar in those page because your visitors will likely see that as an opportunity to start browsing other areas of your website and forget about your landing page. They could even close the landing page and start using the open window.
Exit links will lower your conversions. Kill the exit links on your landing page and watch your conversions go up.
