You know that testing is important. Landing page testing, pay per click ad testing, all testing is important when it comes to pay per click advertising. But what, exactly, should you test?
When it comes to your landing page, you should test all of the big elements:
- Headline
- Call to action
- Images
- Sales content
- The offer
You never know what your customers are going to like so be sure that you test everything that is important to closing the sale. That means not only are you testing which images work best but where on the page those images will have the most impact. You aren’t just choosing which headline is the best to use, but also which font color is best and how big your headline should be.
Testing landing pages is an ongoing process. You will probably never be completely satisfied with your landing pages and there is probably something you can always improve. If you aren’t testing then you’re sitting still and that won’t make you money.
