We saw this coming. Google AdWords Pay Per Click has now added landing page loading time to its quality score analysis. You can also see how that is affecting your AdWords campaigns in the keyword analysis page within your account. That’s good because it means that advertisers won’t be operating in the blind. It will allow you to tweak your landing page so that you can actually improve your landing page’s load time more easily.
What this really means for advertisers is you have the opportunity to beat your competition not only on relevant information and keywords, but on quality landing page optimization and less code bloat. Because items like Flash, lots of Javascript, and other heavy-code elements on the page tend to slow down load time, you can work on improving your landing page and see the results of that improvement in your Google AdWords Pay Per Click account.
Load time grades are based on landing page as well as keyword so you’ll have to look at it from both angles. And domains that have multiple landing pages will each be graded on all the landing pages on that particular domain. So you have multiple chances of getting right. You can learn more about landing page load time in the AdWords Help Center.
