Pay Per Click Search Engine Marketing Handbook by Boris Mordkovich - Book Review
Writing by Kate Dickman on Wednesday, 16 of April , 2008 at 4:01 pm
Pay Per Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Boris Mordkovich is widely considered to be the ultimate Pay Per Click informational guide.Both Boris and Eugene Mordkovich are founders of a top search engine marketing firm, MordComm, Inc. They share their vast knowledge and over 10 years of experience in the Pay Per Click search engine field.Pay-Per-Click Search Engine Marketing Handbook has all the answers for business owners who are looking to market their website and products and are ready to take their online efforts to the next level. It includes the most basic Pay Per Click information and moves onward to information with advanced PPC strategies that are used today and how to create an extensive and successful campaign that will work for your company involving information about click fraud, localized search and much more. It also explains why advertisers should consider using pay per click, tips from 14 PPC experts, how to target local customers, how to maximize your campaigns so that you are paying 70% less than your competitors and more.
The book is geared to those with limited budgets who simply cannot afford a firm’s management of their pay per click campaigns which allows one to make the most of their marketing budget. If wanting to expand your PPC marketing knowledge as an internet marketer, this book is also a must-read as it also covers other PPC engines, includes resource links and information from top industry experts.
After reading the book, you will learn how to set up a campaign on Google and Yahoo with ease, develop good text copy for your advertisements, and track your campaigns and the conversions you receive. Not only does it provide you with tips, it also includes extensive research findings to back up what is written.
Category: PPC Books
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Comment by Jeremy
Made Tuesday, 22 of April , 2008 at 2:01 pm
So…I left a comment last week about this book being from 2005 so I wondered how much value it brings in today’s paid search climate. Just curious why my comment was deleted?
Comment by Brick Marketing
Made Wednesday, 23 of April , 2008 at 11:07 am
Jeremy, since I don’t have your comment available to me I can’t speak to why it was deleted. I don’t remember seeing any comments of the nature that you present. But it’s possible that your comment resembled spam in some way or was perceived as not having the value that we are looking for in our comments. Possible reasons for deleting comments include:
- Too many links
- Overtly self promotional
- Off topic
- Links lead to spam sites or MFA sites
- Links lead to sites we know are scraper sites
I’m not saying your comment was guilty of any of these, but if it looked as if you attempted to comment on this blog with a comment that appeared to violate any of these quality guidelines then it is likely it was deleted for that reason. If a comment was deleted in error then we apologize, but we do try to police our comments so that known spammers, scrapers, and self promoters who offer no real value are not taking up space that someone else rightly deserves. Thanks for reading us.
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