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	<title>Comments on: More On Match Type Optimization</title>
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		<title>By: Jeff Swanson</title>
		<link>http://payperclickjournal.com/match-type-optimization/01/20/2009/comment-page-1/#comment-2000</link>
		<dc:creator>Jeff Swanson</dc:creator>
		<pubDate>Fri, 23 Jan 2009 23:08:18 +0000</pubDate>
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		<description>Nice. Thanks for the examples. I&#039;m going to test this out and see how it works. Right now, I really don&#039;t have any sort of strategy in place and this looks like the answer to my campaign woes.</description>
		<content:encoded><![CDATA[<p>Nice. Thanks for the examples. I&#8217;m going to test this out and see how it works. Right now, I really don&#8217;t have any sort of strategy in place and this looks like the answer to my campaign woes.</p>
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		<title>By: John</title>
		<link>http://payperclickjournal.com/match-type-optimization/01/20/2009/comment-page-1/#comment-1988</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 20 Jan 2009 19:53:42 +0000</pubDate>
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		<description>Thanks for the shout-out.  Great job expanding on the many (many, many) reasons for utilizing all 3 match type options.  Good stuff!</description>
		<content:encoded><![CDATA[<p>Thanks for the shout-out.  Great job expanding on the many (many, many) reasons for utilizing all 3 match type options.  Good stuff!</p>
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