http://payperclickjournal.com/measure-ppc/01/14/2008/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 http://payperclickjournal.com/measure-ppc/01/14/2008/comment-page-1/#comment-195 Brick Marketing Sat, 19 Jan 2008 20:17:14 +0000 http://payperclickjournal.com/how-to-measure-ppc-ad-effectiveness-through-split-testing/01/14/2008/#comment-195 Thanks for stopping in, Michael. I agree. Sometimes adjustments are necessary and you certainly don't want to do too much too soon. Thanks for stopping in, Michael. I agree. Sometimes adjustments are necessary and you certainly don’t want to do too much too soon.

]]> http://payperclickjournal.com/measure-ppc/01/14/2008/comment-page-1/#comment-194 michaelportent Fri, 18 Jan 2008 23:43:51 +0000 http://payperclickjournal.com/how-to-measure-ppc-ad-effectiveness-through-split-testing/01/14/2008/#comment-194 I think it's important, also, to make incremental adjustments in your spend after you take at least a month's worth of data. It may be tempting to throw huge wads of cash at something you perceive to be performing well ROI wise, but if you over-do it, you'll wind up driving Cost per Conversion up and ROI down in some cases. I think it’s important, also, to make incremental adjustments in your spend after you take at least a month’s worth of data. It may be tempting to throw huge wads of cash at something you perceive to be performing well ROI wise, but if you over-do it, you’ll wind up driving Cost per Conversion up and ROI down in some cases.

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