If you are driving traffic to your landing page using PPC, does it make sense to include meta tags? Yes. Very simply put, because you also expect to get organic traffic to your landing page as well.
You can’t be too shortsighted about your landing page. It should have all the usual elements that you would put into a regular web page with the exception of navigational tools because you don’t want visitors leaving the page before making a purchase. Otherwise, it should be optimized like a normal web page.
That means you should definitely include meta tags. Be sure, though, that you optimize your meta tags properly. Your page title should be descriptive with your primary and secondary keyword included. Your description should be written so that organic traffic in the search engines can see what your page is about and click to enter it. Also include your primary and secondary keywords. Your keywords meta tag should not have too many keywords. Only include keywords that actually appear on the landing page, not a “wish list.” If you site is about auto mechanics, but your particular landing page is about brake bleeding, don’t include carburetor keywords because they will hinder you more than help. Basic SEO works on landing pages too.
Great blog! Many people when doing PPC advertising forget all about regular search engine optimization. Both sides of the coin are important, organic and paid advertising, so making sure you optimize your landing page with keywords, header tags and meta tags that relate to its content is very important. Paying for traffic is fine but you still want to get all of the natural traffic you can too.
The answer is YES but depends on the landing page used. If you want it to be public page and found by people the use meta tags and optimize it, if it is a special offer only for ppc clicks or part of a test then you would also use meta tags but use the NO INDEX tag so the search engines wont make it available.