Yesterday, we briefly discussed microsites as a healthy alternative to landing pages. But are these the only options available?
PPC Hero wrote a blog post in July that offered an alternative somewhere between the microsite and the landing page. I’m not quite sure what that alternative would be. If we’re talking about something between one page and, say, 10 pages then I see no reason not to call it a microsite as well. But if you’re into fine distinctions and you want a site that is smaller and less developed than a microsite but something a bit more developed than a landing page then my imagination tells me that a three-page website that essentially acts like a landing page with additional supporting information would be helpful.
I don’t know what you’d call it. A landing triad? A troika? Tripod?
What you call it doesn’t matter. The real issue is what you’ll do with it. What information should your landing tri-page site have?
Obviously, you need the home page. Your index page. That is where you’ll send your traffic. Taking a book or an e-book as an example, you could have a page with your table of contents on it and a summary of each chapter. A normal-sized book with 10 chapters and a 50-100 page summary of each chapter would be a decent-sized page and could possibly rank organically for some powerful keywords that you could then use as an adjunct for your pay per click advertising campaign. Then your third page could be a sample chapter. Simple, down and dirty, and each page featuring a prominent call to action.
You could do something similar with virtually any product or service. Take your most important information and make those your pages. Your top 3 most important selling features and sell the benefits of those features. Actually, your home page is the overview page, the introduction. The other 2 pages should include your top 2 selling features and the benefits of those. Instead of a simple landing page or a full blow microsite, try a three-page landing troika instead.
