Microsoft AdCenter Add-in For Excel Works With Keywords Easier

Writing by Brick Marketing on Tuesday, 18 of December , 2007 at 10:22 pm

Is there anyone who doesn’t use MicroSoft Excel for their keyword analysis? I think most search marketers do. And that’s where MSN AdCenter has a leg up on Google or Yahoo!

Jordan McCollum write a nice review of new MSN AdCenter add-in for Excel in today’s issue of WebProNews. I’m not sure I understand it completely just yet. I’ll have to take the demo. But it does look interesting.

The add-in, titled Keyword Service Platform, is loaded with the following features:

It has algorithms to extrapolate new terms from a set, define categorical relationships, access to real data.

Sounds cool. But what does that mean? In a word, it’s supposed to make working with your keywords easier. But the part that I like the most is that it’s compatible with any of the pay per click platforms. In other words, you can use it with Google AdWords or Yahoo! Search Marketing. You can’t beat that.

If KSP does everything it says it will do then I can’t wait to use it.

Category: Microsoft Ad Center

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