Microsoft adCenter - Cool Features That Work With Google
Writing by Brick Marketing on Wednesday, 17 of October , 2007 at 1:34 pm
I found it a little off putting at first - being forced to create my PPC ad at the Microsoft adCenter before even filling out my profile. But the process was relatively painless. It does cost $5 just to set up a profile and get your first ad approved. But once you go through the process you can cancel or delete the ad you created or pause the campaign.
One feature I particularly like about the Microst adCenter is the ability to import ads from other campaigns. For instance, if you are a regular Google AdWords user, you can import your Google ads into the adCenter and use them there. You have to do it using a Microsoft Excel spreadsheet so if you aren’t familiar with using spreadsheets you’ll need to learn. It is simple, however. The file extension is .csv and is quite common.
Another thing you can do is import keywords. So you can use Google AdWords’ keyword research tool, download it as a .csv file then upload that file to Microsoft adCenter for use with your PPC campaign there. It’s nice when you can take your campaign from one PPC provider and use it in another. That makes running advertising campaigns much easier.
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Category: Microsoft Ad Center
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