Microsoft Announces Web Analytics Tool

Writing by Brick Marketing on Saturday, 19 of January , 2008 at 11:53 am

Just before Christmas, Microsoft adCenter Blog announced the introduction of its new Microsoft Web Analytics tool. It was just a beta release, but it looks like a great tool. In fact, I’d say it’s an essential tool if you use adCenter for your pay per click campaigns. You can hardly run a pay per click campaign without some form of analytics and while Google Analytics is great for Google AdWords, you really need to use an analytics tool that is designed specifically for the pay per click campaign that you are running. That’s why I recommend a Gatineau account for Microsoft adCenter users.

Initially, Microsoft had a $5 account sign up fee for new users. The plan was to dispense with that fee after the beginning of the new year. I haven’t seen anything that has changed that or that has said the fee is no longer required. Keep checking this blog for more updates and feel free to subscribe to the Microsoft acCenter Blog as well. If anything change or new developments occur regarding Microsoft acCenter or its Gatineau account then we’ll let you know.

Category: Analytics, Microsoft Ad Center

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