Microsoft Starts Affiliate Program For Advertsing Products

Writing by Brick Marketing on Thursday, 20 of December , 2007 at 6:10 pm

It looks like Microsoft is stepping up its pay per click program. They may be actually trying to compete. The Microsoft Affiliate Program appears to be an attempt to encourage marketers and pay per click managers to use Microsoft for their pay per click advertising program. That’s fine as long as they can make it work for their advertisers.

Google AdWords has enjoyed being the front runner in pay per click for a few years now. No one has even come close. But pay per click bid prices are getting so out of hand that small businesses can’t seem to get a foothold anymore. Google is becoming the advertising medium of choice for large corporations and advertisers with deep pockets. If you’re a small business with a low budget then you can’t compete unless you find long tail keywords that the big guys don’t want.

Microsoft is hoping to change that, however. In fact, you can bid on a keyword at Microsoft AdCenter and get it for much, much cheaper than you can at Google. But you likely won’t be reaching the same volume of searchers. That’s OK. You just need to reach enough to make it profitable. That’s why I’m excited about Microsoft’s new affiliate program. It just may be what small business owners need to remain competitive.

Category: Microsoft Ad Center

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