More Microsoft AdCenter Upgrades

Writing by Brick Marketing on Wednesday, 31 of October , 2007 at 9:09 am

Yesterday we introduced some new features of Microsoft AdCenter and discussed the first change on editorial compliance with regard to your ads and keywords. Today we’ll talk about campaign management enhancement at Microsoft AdCenter.

You campaigns now will go live faster. I like this improvement. In the past, if you changed your campaign settings then your ad campaign would be reviewed all over again and it would take some time before your campaigns went live again. But according to the new changes at Microsoft AdCenter, if you make changes to an existing campaign then your campaign will be reactivated more quickly. This includes changes that do not require an editorial review.

Included in this update are some different ways to make ad campaign adjustments, including:

• Setting a daily budget target
• Setting default dynamic text
• Enhanced campaign imports

I think these improvements should make life better for advertisers who use Microsoft AdCenter. Tomorrow I’ll cover improved reporting capabilities at Microsoft AdCenter.

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Category: Microsoft Ad Center

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