Google Analytics is improving once again. This time they’ve gone and included motion charts that allow you to see a video presentation of your statistics. Cool!
The Google Analytics Blog discusses the new feature in more detail, but here are a few thoughts on the motion charts from a pay per click perspective:
The most important aspect of the motion charts is time tracking. Instead of just seeing trends in a two-dimensional framework, you can actually visualize them over a set time period. The bounces in the colored dots that represent referrers allow you to see at a glance which keywords are performing the best over a period of time. You can see the heights, the depths, and the steady states without having to change this setting, click this link, back up and reset, etc.
I see the motion charts being a good first place to look for trending patterns. After you’ve visualized the general trends you can then hone in on those sections of the trend that you want to get a deeper analysis of. To get a better understanding of motion charts, watch this video then visit the Google Analytics Blog.
