If you currently advertise with Google AdWords, you might want to consider dropping it for MSN adCenter. This is especially true if your target market are Wall Street Journal readers.
Personally, I wouldn’t drop Google for MSN, but I might add MSN adCenter to my marketing strategy. I say this because I still think Google AdWords is a great marketing tool for almost anyone, no matter what business you are in. But I wouldn’t recommend MSN adCenter to just anyone. I would recommend it to the financial markets because of their announcement that the WSJ will be running their ads. What that means is, if you advertise through MSN adCenter, your ads will run on the following websites:
- Barrons.com
- MarketWatch.com
- AllThingsD.com
- and other sites owned by WSJ
Plus, the WSJ is the largest paid subscriber website on the Internet. You’ll be reaching a potential 1 million people just by advertising through MSN adCenter.
I think it’s possible that this could drive up pay per click bid prices at MSN adCenter. At least for certain markets. But prices don’t mean anything. What matters is ROI. And I’d rather pay $1 per click and make $1.50 return than to pay .10 per click and only get a .05 return.
Advertising through MSN adCenter will benefit more than just financial companies, however. It will benefit anyone whose target market can be found reading WSJ and its subsidiary media companies. That’s the key to reaching the potential through MSN adCenter. If your target market can be found at WSJ, Barron’s, or MarketWatch then you should be advertising with MSN adCenter. That’s what I call a no-brainer.
Before handing thousands over the MSN, check out why you may want to tread lightly at first, at: PPC Villain