If you are trying to drive targeted traffic to your landing pages, do you think it’s better to do that from one source or multiple sources? If you answered multiple then you get an A in this class.
Pay per click advertising is a challenging proposition and the more limitations you place on yourself the more challenging the game. That’s why we always recommend using more than just one PPC provider. You may start your advertising at one provider and branch out from there. Test your landing pages and your ad content at that one provider. The great thing about pay per click ads is that you don’t get penalized for duplicate content. You can use the same ad multiple times as long as you aren’t duplicating the same ad run at the same time at the same provider (that goes without saying, doesn’t it?).
Landing pages are a different matter. You don’t want the same landing page content unless you are driving traffic to the exact same landing page (which is encouraged, although you might want separate landing pages for tracking and measurement purposes).
When it comes to driving targeted traffic, the more avenues of approach you give your clientele the more likely you are to get the sale.
This is a great post. Just last night I started another account up and got traffic rolling through another source. I haven’t checked the stats yet, but I am hoping it is good.