http://payperclickjournal.com/negative-keyword/02/27/2009/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 http://payperclickjournal.com/negative-keyword/02/27/2009/comment-page-1/#comment-2303 Goran Web Sat, 07 Mar 2009 15:39:41 +0000 http://payperclickjournal.com/?p=1306#comment-2303 I realise the importance of negative words, what I dont understand is how to effectively use them. I mean if its for a town its fine but lets use your "red hat linux" example above. If I choose the broad term cap, from what I have seen by the filter we have installed on our analytics cap might also include hat as they are "broad", so I might be loosing hat and then my negative words have impacted on my results. If I use the exact word not to include my negative list could contain thousands of words as we know that people are searching long tail or at least buyers are. Hope what I am saying makes sense, what do you recommend as a strategy. I realise the importance of negative words, what I dont understand is how to effectively use them. I mean if its for a town its fine but lets use your “red hat linux” example above. If I choose the broad term cap, from what I have seen by the filter we have installed on our analytics cap might also include hat as they are “broad”, so I might be loosing hat and then my negative words have impacted on my results. If I use the exact word not to include my negative list could contain thousands of words as we know that people are searching long tail or at least buyers are. Hope what I am saying makes sense, what do you recommend as a strategy.

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