Comments on: Negative Keywords And Keyword Matching Options http://payperclickjournal.com/negative-keywords-matching/12/14/2008/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 By: George Lane http://payperclickjournal.com/negative-keywords-matching/12/14/2008/comment-page-1/#comment-1679 George Lane Sun, 14 Dec 2008 18:12:46 +0000 http://payperclickjournal.com/?p=870#comment-1679 Great post. Negative keyword matches are the most overlooked aspect of Adwords at the moment. Using -[negative exact] keywords in a broad match adgroup prevent that exact keyword showing in a broad match search, therefore allowing you to have an exact match adgroup where your exact ad will only trigger on that term. This is a great way of separating your traffic, and identifying where conversions are coming from. Hope that makes sense, I'm not great at explaining this kind of thing ;-) Cheers, George Great post. Negative keyword matches are the most overlooked aspect of Adwords at the moment.

Using -[negative exact] keywords in a broad match adgroup prevent that exact keyword showing in a broad match search, therefore allowing you to have an exact match adgroup where your exact ad will only trigger on that term.

This is a great way of separating your traffic, and identifying where conversions are coming from.

Hope that makes sense, I’m not great at explaining this kind of thing ;-)

Cheers,

George

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