Negative Keywords: Why You Should Use Them

Writing by Brick Marketing on Wednesday, 7 of November , 2007 at 1:34 pm

Another way to match keyword types is to use negative keywords. Negative keywords are keywords that you tell the PPC company not to display your ad for. For instance, if you don’t offer anything for free on your website then you might enter the word “free” as a negative keyword.

Other negative keywords could be just as important, though. The way you select keywords depends a lot on how much targeted traffic you receive. If you don’t select negative keywords then the PPC company will display your add for your primary keywords without discrimination. That could cost you very valuable click throughs and send you non-targeted traffic. In some cases, those words that should be negative keywords could cost you a lot per click.

If you sell blue widgets then you probably want to use other colors - red, yellow, white, black, brown, orange, etc. - as negative keywords. Otherwise, you’ll get traffic for those keywords and anyone looking for yellow widgets is not going to be a part of your targeted market. You are looking for people in the market for blue widgets.

When it comes to matching keyword types, don’t forget about the power of negative keywords.

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Category: Keyword Match Types

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