Non-Profit Agencies Qualify For Free Advertising Through Google AdWords

Writing by Brick Marketing on Sunday, 6 of January , 2008 at 10:49 pm

Non-profits can advertise for free with Google through a Beta service called Google Grants. I don’t know how long the program has been available, but I just found out about it today. It looks like a good program.

To qualify, you must have a current and valid 501(c)3 designation from the IRS. The program is available to non-profit organizations within the U.S. and outside of the U.S. in certain designated countries. But if you are a religious or political organization then you need not apply. Google Grants does not support those organizations.

According to program guidelines, Google notifies recipients of the grants every quarter and promises to let non-profits know whether they qualify within six months. But if you are a current advertiser through Google AdWords then you don’t qualify. Furthermore, the following limitations are placed on non-profits that take advantage of the Google Grants program:

• Maximum $1.00 bid per keyword
• $10,000 cap on each campaign
• The $10,000 cap can be stretched to $40,000 if you consistently reach that limit

For more information about the Google Grants program for non-profits, head to the program’s details and policy guidelines pages.

Category: Google Adwords, PPC Launch

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