http://payperclickjournal.com/organize-ppc-campaigns/04/27/2009/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 http://payperclickjournal.com/organize-ppc-campaigns/04/27/2009/comment-page-1/#comment-3552 Jim Thu, 18 Mar 2010 21:50:02 +0000 http://payperclickjournal.com/?p=1688#comment-3552 Excellent ideas on PPC program setups. I would strongly suggest finding at least three very reliable sources for keyword/phrase research. I think that focusing on long-tail (3-5) word phrases will deliver a good ROI but for an industrial client you may need very specific 5-8 word phrases (110 volt single phase outdoor motor). In some cases a client may be able to save money by hiring a consultant for a few hours, or to have someone set-up their program for them to manage. I've had many PPC clients that wasted thousands of dollars as they "saved money by doing it themselves". Excellent ideas on PPC program setups. I would strongly suggest finding at least three very reliable sources for keyword/phrase research. I think that focusing on long-tail (3-5) word phrases will deliver a good ROI but for an industrial client you may need very specific 5-8 word phrases (110 volt single phase outdoor motor). In some cases a client may be able to save money by hiring a consultant for a few hours, or to have someone set-up their program for them to manage. I’ve had many PPC clients that wasted thousands of dollars as they “saved money by doing it themselves”.

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