Comments on: Does PageRank Affect Your PPC Quality Score? http://payperclickjournal.com/pagerank-ppc-score/10/15/2008/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 By: Stever http://payperclickjournal.com/pagerank-ppc-score/10/15/2008/comment-page-1/#comment-1346 Stever Wed, 15 Oct 2008 17:33:01 +0000 http://payperclickjournal.com/?p=548#comment-1346 Considering the common practice of creating individual landing pages for concise adgroups and sets of keywords most PPC landing pages reside outside the normal navigation structure of the destination website anyways. Link juice does not get passed to these types of landing pages and you would often run into issues of duplicate content anyways. So you take your successful landing page, swap a few words to create a new page and point your new ad with slightly different keyword variations at it and Voila, 99% duplicate content. I like many PPC marketers use NOINDEX tags on my PPC landing pages to avoid dup-content issues should the bots end up finding these pages. So, even if PR were a small part of Quality Score there are many other things you can be doing on the QS front and avoiding duplicate content issues for indexed pages may be the better trade-off anyways. Considering the common practice of creating individual landing pages for concise adgroups and sets of keywords most PPC landing pages reside outside the normal navigation structure of the destination website anyways. Link juice does not get passed to these types of landing pages and you would often run into issues of duplicate content anyways.

So you take your successful landing page, swap a few words to create a new page and point your new ad with slightly different keyword variations at it and Voila, 99% duplicate content.

I like many PPC marketers use NOINDEX tags on my PPC landing pages to avoid dup-content issues should the bots end up finding these pages.

So, even if PR were a small part of Quality Score there are many other things you can be doing on the QS front and avoiding duplicate content issues for indexed pages may be the better trade-off anyways.

]]> By: Jeremy http://payperclickjournal.com/pagerank-ppc-score/10/15/2008/comment-page-1/#comment-1345 Jeremy Wed, 15 Oct 2008 15:48:45 +0000 http://payperclickjournal.com/?p=548#comment-1345 I've tested it before - toolbar PR does not impact QS, at least not enough to make any noticeable impact on any element of a paid search campaign. I’ve tested it before – toolbar PR does not impact QS, at least not enough to make any noticeable impact on any element of a paid search campaign.

]]>