Pay Per Click Launch: Bidverter Or Google AdWords?

Writing by Brick Marketing on Sunday, 25 of November , 2007 at 2:34 pm

You might be tempted to place Bidvertiser ads on your blog or website. If you are then consider a slight difference between Bidvertiser and Google AdWords that gives Google AdWords an edge.

Bidvertiser allows you to select categories that you put your blog or website into. By selecting a category you are telling Bidvertiser that you want ads in that category displayed on your website. If you have a niche website then that is fine. But if your website is of a general nature and you discuss items that are outside of that category niche then you’ll have non-relevant ads on your pages.

Google AdWords, on the other hand, is capable of finding out what keywords your pages are optimized for and displaying ads that are relevant to your pages. The AdWords system can do this no matter what your blog is about. If you have a niche blog it will display ads that are relevant to your niche. If you have a blog or website that discusses a wide variety of topics then no matter what topic you are discussing, Google AdWords will display appropriate ads on your pages. This is why I prefer Google AdWords. It’s also why I prefer Yahoo! Search Marketing.

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Category: PPC Launch

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