Are you tired of paying high click prices? Does your quality score haunt you? There is one tweak you can make to your pay per click advertising ads that will get you more conversions and fewer clicks. It’s real easy to implement, but before I tell you what it is you’ll still need to focus on the same successful attributes in your ads that all other PPC ads have.
That is, your ads should do the following:
- Include a strong call to action
- Lead to a well optimized landing page
- Be well written and targeted to specific keywords
- Focus on fulfilling the target’s need
- Sell the benefits of contacting you
- Possess a synchronization between landing page and ad copy
Every ad you write for every pay per click campaign should focus on selling the benefits to your target audience. You should consider segmentation and target each ad to the correct segment. If you everything else right and add this one tweak to your ads then you can turn an already high ROI into an even higher ROI by lowering your CTR. So what’s that tweak?
You put your phone number in your ad.
Before you do this, make sure it makes sense for your business. Not every business will benefit from phone calls. But if you can close sales by phone then why pay for the click?
