Pixel tags, or web beacons, are great tracking devices. Recently, ExoClick announced that it is using pixel tags as well.
Pixel tags work because they drop a cookie on web site visitor’s computer. The practice is controversial and many people like cookies as they consider them an invasion of privacy. Of course, if they’re that concerned about it then they can not visit your web site. But most people don’t make that big a deal about it.
Pixel tags allow you to find out information on your target market that is valuable for your marketing efforts. You can tell what country they are in when they visit your site, you can tell which Pay Per Click advertising campaigns are most effective for you, and you can tell how often a particular user visits your web site. Pixel tags are very effective in helping you narrow the scope of your advertising campaigns and I would use a pixel-based tracking system above any other kind any day.
