Pay Per Click Ads: Does Free Still Sell?

Writing by Brick Marketing on Monday, 25 of February , 2008 at 12:01 pm

Is your landing page loaded with free Pay Per Click offers? Are you closing sales?

There have been some internet marketers lately saying that free offers are just giving away information and that this doesn’t lead to sells. I think it does. It just depends on how you do it. But even more importantly, should you pay good money on Pay Per Click advertising to drive traffic to your landing page just to give away free information?

Again, some people would say no. But if the offer is right, you can do it. The real benefit you get is a list that can prove to be valuable over time. By getting names and e-mail addresses, you have a list that you can market your products to over the long term. Just think about what it might cost you if you don’t build that list of 1,000 names. It will cost you future sales.

But spend $10 in clicks for every name you acquire and that $10,000 list could turn into huge profits long term. Let’s say you can turn that 1,000 names into a 10% conversion for every future product you offer. That 100 sales at $10, $20, or $100, whatever your products sell for. Even a low end product, say $10, can make you money. Ten products and you’ve made your money back. 1 product at $100 will break you even quicker. The power, and the money, is in the list.

That’s why I say free offers still make you money. You don’t want to give away everything you know. But you do want to give away what you can to get that list. Then market to that list like crazy.

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Category: Landing Page, PPC Launch, PPC Management

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