Internet marketing has branched off into a wide variety of specialties. Among them are pay per click, social media marketing, search marketing, SEO, display (banner) advertising, video marketing, article marketing, viral marketing, etc. etc. But do these marketing efforts have anything to do with each other? Can you use them to compliment each other? Absolutely.
In fact, that’s precisely what you should be doing. pay per click advertising allows you to reach your target market through inexpensive advertising that you pay for AFTER you reach the market. It’s a post-pay system as opposed to pre-pay, which is what many offline marketing efforts are. Many online marketing methods don’t require any pay at all. So how should they work together?
Effective online marketing is centered around driving targeted traffic to one page that makes an offer. Whether that offer is a free download, a newsletter subscription, a product for sale, or something else, it must a focused effort and measurable. The beauty of online marketing is that you can drive traffic to one page, close the sale, and pay for an action based on its value to the end goal. PPC does that well.
When you set up your marketing campaign, it’s important to use a squeeze page, or landing page. Then you can use both free marketing methods as well as pay per click methods to drive traffic to that page. When you do that successfully, you’ll reach some members of your market through social marketing, other members through pay per click, some through SEO, and still others through article marketing or other methods. The common element is a well-optimized landing page.
