The three basic pay per click campaign components are:
- Keywords
- Ad Content
- Landing Page
You cannot run a successful pay per click campaign without these three components. But which one is most important?
First, keywords are a necessary component of any pay per click campaign because you’ll never be successful in reaching your target audience without them. Your ad content, however, is dependent upon the proper keyword research and whether or not you target the right keywords. But it’s also important in getting the click and driving traffic to your landing page. The landing page is the component that closes the sale. It too is reliant upon the proper use of the right keywords. But keywords alone won’t close the sale. Your content must sale and drive the site visitor to the right course of action.
Which component is most important? They should all work together toward the same goal. When they do that successfully then you’ll increase your conversions and ROI.
You are right that three of the variables are keywords, ad content, and landing page. Try looking into an advertiser such as eZanga.com, who can offer personal account management assistance. A personal account manager can assist in these areas. With eZanga’s anti-click fraud technology, Traffic Advisors, fraud is detected real time rather then after the fact, therefore increasing ROI.