When you set up new pay per click advertising campaign, do you integrate them into your current marketing programs or are they set up as standalone campaigns? You might try being more integrative with your approach and see if you get better results.
When you integrate your pay per click campaigns into your current marketing scheme, you are saying that what you already do is successful enough to benefit from an add-on. If it isn’t successful and beneficial enough then why are you doing it? PPC integration is one of the most important aspects of your total marketing plan.
PPC integration means taking the most successful parts of your other marketing campaigns and making them work together with your PPC advertising. Whether you are using off line marketing, article marketing, blogging, or display advertising, you want your pay per click advertising to compliment your success.
If you’ll use the same keywords and landing pages for your campaigns then you can gauge the difference in results using an analytics package that tracks user activity at the moment of initial click-through. Take your pay per click campaigns and integrate them, don’t make them be distance stepchildren
