It’s time to start thinking about Valentine’s Day. Don’t wait until the week of February 14th to start your advertising. Men have already started thinking of how to approach their true loves this year and many women have too. But men are still the big spenders for this holiday.
When it comes to advertising for Valentine’s Day, Cupid has a few good love tricks up his sleeve. Here are some simple ways to manage your Valentine’s pay per click advertising campaigns for maximum exposure (and, no, we’re not voyeurs):
- Think budget – The economy is in a downslide and many people have lost their jobs, but they are still romantic and still looking to love. You may want to refrain from pushing your highest dollar items an focus on the budget items. People will still buy, but they’re not going to spend too much.
- Target demographically – Do some demographic bidding. Demographic is targeted marketing at its best and you know who buys what for whom. So reach the right marketing with demographic bidding.
- It’s not all about spouses – Yes, we know, lovers and significant others are almost like the real thing. Well, that’s not quite what I had in mind. People also buy for friends and family. So when you get your prospect on your landing page this Valentine’s Day, try to upsell with a multiple product discount or use other incentives to get them part with their money. People would rather shop at one place than to go to several. Make it easy for them.
- Save the flowers – OK, people love flowers, but some people are allergic to flowers. Travel, dinners out, and cards are the top gifts on most Valentine’s Days. Oh, and jewelry. If you are in one of these industries, you should already by plugging your Valentine’s Day. offerings.
- Take a partner – Why not go into partnership with a complimentary gift maker? If you sell jewelry, partner with a local florist to have a package gift that includes jewelry and flowers. If you offer travel packages, find a restaurant that will go in with you and offer a travel/restaurant package. People love getting more value for less and it can be a profitable venture for both partners to offer a package so that people don’t have to choose between good and great. They can have both.
Valentine’s Day is one of the most fun holidays of the year. This season, make it one of the most profitable. Run a successful pay per click campaign.
