PPC Campaigns: How Many Is Too Many?

Writing by Brick Marketing on Thursday, 15 of November , 2007 at 7:04 pm

Is there such a thing as too many simultaneously run PPC campaigns? The short answer is no, but there is a right way and a wrong way - or you could say a smart way and a not-so-smart-way - to go about launching them.

What you don’t want to do is launch all of your PPC campaigns at once. If you own more than one company then you probably already run several PPC campaigns. You likely run at least one for each company you own. But what if you are running PPC campaigns for just one company? I recommend you stagger your campaign launch dates for maximum effectiveness.

If you launch several PPC campaigns simultaneously, you run the risk of losing effectiveness. In order to be more effective in all of your campaigns, you should stagger their launch dates by no less than two weeks apart. This will give you enough time between launch dates to measure the initial effectiveness of each campaign before moving on to something else. You might even move your launch dates to one month between them to give you more time to analyze each one’s initial effectiveness. One thing remains sure whichever way to do it: Launching multiple PPC campaigns too close together can cause you to lose money and be less effective on each campaign - and that’s bad for business.

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                      Category: PPC Launch                      

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