PPC Goals: Have You Set Them For The Year?

If you haven’t set your pay per click advertising goals for this year yet then you are behind. It’s the second day of January and you can’t reach goals you haven’t set. That’s why you need to hop on the bandwagon and write those goals down.

It’s a well known business principle, actually taught at Harvard, to write down your goals. Studies have shown that Harvard graduates who wrote down their goals were more likely to achieve them than those who don’t. That’s why it is important, not just to have goals but to write them down. We encourage you to take some time today (15-30) minutes to think about what you want your pay per click campaigns to achieve for you in 2009 and write it down. Some worthy goals might include:

• Achieve an increase in conversions of X%
• Start X new PPC campaigns for product line Y
• Increase the PPC team by X number of personnel
• Drive new traffic to our website through PPC and increase targeted traffic by X%

A good goal is one that is specific, measurable, and includes a time frame. Don’t be vague. State specifically what you want to achieve, make sure it is something that you can measure, and put a date on completion. It could be one month, a quarter, or the year. But make some goals and write them down.