December is the month for three separate and simultaneous holidays. The practitioners of the three holidays are all in different market segments with little to no overlap. If you have products that appeal to all three market segments then you should not advertise them together in the same pay per click advertising campaigns. It’s time to target your holiday advertising to the right market.
Hanukkah begins on Dec. 21 at sun down and runs for eight days. Christmas falls on Dec. 25. And Kwanzaa, the African-American cultural holiday, begins on Dec. 26 and runs through Jan. 1.
Each of these holidays represents something very significant to those who celebrate them. If your products appeal to each market segment then you’ll want your PPC campaigns to target each segment individually. That means doing the proper keyword research for each targeted campaign and optimizing your ad groups for separate landing pages.
The key to advertising this holiday season is to know your market and to approach it with their needs in mind. That’s targeted holiday advertising at its best.
