Did you know you can use pay per click advertising to test your keywords? Not only can you, but you should. It’s a great way to determine if those keywords are profitable.
You know how to find the popular keywords. Perform a search and see how many results pop up. You have even heard something about a KEI – keyword effectiveness index. The KEI of a keyword is a way of determining which keywords are right for your website based on popularity and competitiveness. The problem is, it doesn’t measure how profitable those keywords may be for your website. While it may be a good place to start to find suitable keywords, I wouldn’t end there.
A good pay per click campaign around the best keywords for your niche can tell you which keywords might be most profitable for you. If you get a lot of click-throughs for a certain keyword, that should tell that you can attract traffic for that keyword. The conversions are up to your landing page. Once you find your most profitable keywords, plug them into your ads and landing pages and watch the dollars roll.
