Screenwerk recently posted the top 50 U.S. properties for May 2008. Many of those properties are locally-oriented sites. Two of the top 6 in fact are sites that no business should overlook for their PPC oportunities, and one other one is great for local free classified advertising. Those three sites are:
- Craigslist
- Superpages
- Yellowpages.com
Craigslist, of course, is the site that allows you to list free classifieds. The other two sites also offer free listings, but you are much better off upgrading to a paid listing. Notice that both of these sites are yellow pages type sites. Online business advertising, even (and maybe especially) for local businesses is quickly replacing the print yellow pages. It won’t be long when those old print editions will be obsolete and virtually all local advertising will be done online.
If you have a local business and you want to attract targeted customers then I highly recommend that you check out Superpages and Yellowpages.com. These sites are the future of local business advertising.
