Microsoft adCenter made a good point about real estate pay per click:
In light of yesterday’s Senate vote allowing a tax credit up to $15,000 from the purchase of a home bought in 2009, keeping your real estate pay per click campaigns firing on all cylinders should be at the top of your list of online advertising priorities. In addition to the existing bargain-hunting home buyers who are already looking to take advantage of rock-bottom interest rates and lowered home values, there will be scores more who decide to take the leap into home-ownership as a result of this new tax credit.
A lot of people are going to want to take advantage of that tax credit. If they’ve been putting off buying a house because of the economy then this will spur them on. It’s one good reason why, if you are a real estate agent or a mortgage broker, that you don’t want to stop your pay per click advertising. Keep your campaigns running even if you lower your budget. You don’t want to kill your chances of securing the business that is looking for you.
